Avnet Integrated announces new Americas leader

Phoenix, Arizona - 21 February, 2019 - I would to thank all of our customers and partners for their business and share some exciting news. At Avnet Integrated, we are focused on being a competitive advantage for our customers—getting you to market quickly, and enabling you to achieve your growth goals. We achieve that by employing the very best people in the industry and that includes the newest addition to my leadership team.

I am pleased to announce that Nicole Enright will serve as our new leader for our Americas business. As Vice President of Avnet Integrated Americas, Nicole will lead our sales, customer management, solutions management, operations and lifecycle services efforts.

Since joining Avnet in 2002, Nicole’s significant contributions have benefitted the organization and our customers globally. Nicole was recognized for five consecutive years (2011-15) by the industry publication CRN as a Power 100 Woman of the Channel, designated to the 100 highest-ranking women whose insight and influence help drive the success of the information technology channel. A recipient of Avnet’s highest honor, a Chairman’s Award, Nicole has successfully held senior-level positions in transformation, strategy, change management, M&A, operational excellence, marketing and HR.

I first began partnering with Nicole in 2010, when she managed our Avnet Embedded Customer Councils. She helped shape the strategy and structure to support our transformation from a regional to a global organization. I have no doubt that when you meet Nicole, you’ll share my enthusiasm and instantly recognize her passion for this business and for delivering sustainable value to our customers.

Avnet Integrated continues to invest in our business both in the Americas and globally. We’ve expanded our expertise and offerings by hiring experts across our Data Center and Display Solutions business to drive more innovative programs and solutions for our customers. Here are some updates:

Nicole Enright, Vice President of Avnet Integrated Americas

  • Display Solutions: We recently launched our SimplePlus custom display solution offering globally to help reduce our customers’ time-to-market in half for custom touch display solutions. We have an expert team ready to engage with you on your next design. Our SimplePlus agile platform is truly a game changer for our customers, delivering with speed to the unique requirements of your devices and applications.
  • Data Center Solutions: We continue to innovate our data center offerings with new programs like Avnet DirectConnect, which helps drive increased profit margins for software companies by decoupling your hardware sale from the sale of your high margin software applications. Our new Configure to Order (CTO) program is ideal for customers who need top-speed when deploying a high number of product configurations and product SKUs.
  • Avnet Integrated Online: Look around our brand new global Avnet Integrated web site, where we’ll be talking more about these offerings and sharing some of the fantastic results our customers are experiencing with Avnet Integrated!

Please join me in welcoming Nicole to our organization. In coming weeks she’ll tour our offices and visit with customers. Please let us know if you’d like to schedule a call or visit. Our expanded Americas team is excited to deliver increased value and become a competitive advantage to your business.


Scott MacDonald
President, Avnet Integrated

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